The Sapphire Room
Stacey Weaver - Just South West
meet the maker
Inspired by growing up in a home filled with fresh flowers from her mother’s country garden, photographer and entrepreneur Stacey produces stunning photographic botanical art prints, accessories and homewares, along with paper and textile items – all photographed from her sunny studio in Christchurch.
 
How would you describe your style?
My artistic style is a little moody and focussed on the tactile details. 

What’s the story around the name Just South West?
When I started brainstorming the idea of selling art prints and products I knew I didnt want to use my own name, but only to reference it. SW is often used to reference “South West” and is also both where I grew up (south of Christchurch) and where I was living at the time of brainstorms (West of Christchurch). Using my middle initial J, “Just South West” was born. 
 
You previously had a career in fashion photography, what was it like to take the leap and follow your dream?
It was a real journey after leaving arts school. It was definitely not a lineal path to the dream and there was a lot of stopping and starting. I wanted to be a fashion photographer from when I was 14 and was fortunate enough to get the opportunity to work in the industry while I was living in Melbourne… and realised it wasn’t for me! At that time (10 years ago now) it was very male dominated and I wasn’t interested in competing with that vibe. It was six years later that Just South West came to be! Three years after that was a big leap into full time. 
 
What does your mum think about what you’ve created?
Mum is proud without a doubt, and also a little perplexed as I hated gardening and going to garden stores with her as a child. So obviously her green-thumb influence has got in there subconsciously! Both my parents have always been behind me encouraging me to follow my dreams. 

Is there anything that a botanical print can’t be applied to?
I don't think so! Ha ha.

What little extra can you tell us about Just South West?
Something that may have been noticed already, but you will never find anything “shiny” in Just South West. 
    
honey wrap
studio sue christmas cards
halo smith jewellery
studio sue christmas cards
halo smith jewellery
honey wrap
studio sue christmas cards
halo smith jewellery