Family-run Kiwi business &U was established in 2019 by husband and wife team who were passionate about using the best quality of fabric for their baby. &U has always had a key focus on sourcing from partners that pride themselves in their work and produce the best materials while meeting ethical practices and safe working environments.
&U’s vision is to create beautiful pieces of clothing that are both practical and good to your little one and the planet.
Each item of clothing is lovingly crafted using quality sourced organic cotton, plucked from organically farmed fields. This way of farming means that extra care has been taken for the clothing to contain no harsh chemicals or nasties, with only goodness touching your little one’s skin.
Designed in New Zealand, the clothing is crafted in the heart of India. It’s GOTS and fair-trade certified and made through ethical and sustainable means.
The &U range is available in playful, colourful hues and designs, ready to help your mini-me rock the playground.