We’re known for our contemporary market experiences that showcase the incredible talent of New Zealand’s creative community.
Where the brands and products on offer are in a league of their own.
Where we celebrate clever ideas and the hard yards required to turn these creative ideas into reality.
Where the values of our vendors are as important as their products.
Now we’ve brought these same virtues to our new virtual marketplace, allowing us to champion small New Zealand makers and creators far and wide with their New Zealand made and designed products.
Because celebrating creativity, connection, and collaboration is what makes the General Collective unique.
Hello! I’m Rose Barbarich, founder of General Collective.
In 2012, General Collective started from a small seed of an idea.
A friend and I needed an outlet to sell our boutique New Zealand handmade products.
We found a unique space and invited friends who made beautiful products to join us.
From the start I wanted to create something different - a fresh take on traditional markets.
Something highly-curated and well thought out to showcase outstanding local creative talent.
Word got out and General Collective took off, quickly attracting a strong following.
Our first market had 14 stalls. Our second jumped to 30, and the third to 50.
General Collective now has markets throughout the year in beautiful venues throughout Auckland.
Our flagship event is held at the ASB Showgrounds in Auckland with up to 380 stalls showcasing New Zealand made or designed products, amazing street food vendors, and thousands of visitors.
SHOWCASING NEW ZEALAND TALENT FAR AND WIDE
We're passionate about helping hard-working and talented small businesses to increase brand awareness.
That’s why in early 2020, a long-held idea to launch a curated online marketplace took shape to help small businesses respond to the challenges of a global pandemic.
By incorporating the virtues of our in-person events into a virtual marketplace, we help small businesses to widen their reach across New Zealand and overseas .
This supports New Zealand small business owners, makers and creatives to build connections with new fans and customers who may otherwise never get to experience their wonderful talents.