Collaborate with General Collective

General Collective, established in 2014, delivers a range of up-scale markets, collaborates with businesses to deliver events, provides publicity and increased traffic to' premises, and hosts interactive pop-up shops within retail spaces.  

Our flagship, stand-alone event - General Collective Lifestyle & Design Market - is held at the Auckland Showgrounds two-three times per year with up to 380 stalls showcasing New Zealand-made or designed products, amazing street food vendors, and thousands of visitors. 

Ongoing collaborations and sought-after events have been established with a number of businesses and precincts including Ponsonby Central and Morningside Precinct.

General Collective has also delivered a range of one-off targeted events in a collaborative manner with Auckland Council (Panuku), New Zealand Fashion Week, SkyCity, Eden Park (Campbell & Co) and City Works Depot.  

With a background in event management spanning 40 + years collectively, Rose Barbarich and Sarah Langstone-Ross have a passion for delivering seamless events and activations ensuring a curated offering of vendors and a beautiful showcase for customers.

If you’re excited about a possible collaboration with General Collective, get in touch with us today.

"General Collective started a relationship with Ponsonby Central 7 years ago (2015) that has continued to strengthen and expand.

They always include the perfect curation of vendors, attention to detail, and most importantly, they support unique and creative local businesses.

They have such a large and loyal following, it's not hard to see why." 

- Sarah Wickenden, Marketing Manager, Ponsonby Central

COLLABORATIVE EVENTS 

Ongoing collaborations and sought-after events have been created and delivered by General Collective for:

• Ponsonby Central

          Ponsonby Central Market est 2015 (Twice yearly)

• Morningside Precinct

          Glasshouse Market est 2018 (Twice yearly)

          Botanical Market est 2020 (Twice yearly)

• Milford Centre

          Milford Centre Market est 2020 (Twice yearly)

• Ellerslie Business Association

          Kids Market est 2016 (Annually)

• GridAKL Generator

          Generator Market est 2017 (Twice yearly)

One-off targeted collaborative events have been delivered for:

• Auckland Council

          Anniversary Weekend Markets at The Cloud 2021

          Queens Birthday Whanau Festival at The Cloud 2021

          Ambury Farm Day 2019

• Eden Park & Sky

          Eden Park Christmas Market 2020

• SkyCity

          SkyCity Christmas Markets 2020

• New Zealand Fashion Week

          GC Connect at NZ Fashion Week 2018

• City Works Depot

          City Works Christmas Market 2018

If you’d like to showcase your brand to our highly-engaged following you can apply here.

AUDIENCE + DEMOGRAPHICS

We’re proud to provide a well-known and respected platform to showcase talented New Zealand creatives to engaged consumers.

GENDER

Our social following is predominately women sitting at 91% and men 8%.

In-person events and pop-ups atrract a slightly more balanced audience with 70% woman and 30% men. These figures vary depending on the event type and target audience.

AGE

SOCIAL FOLLOWING + DATABASE

 * Figures correct at March 2022.

VENDOR DATABASE

Our vendor database includes 4,000+ makers, designers, and creatives from across New Zealand.

For more information about collaborating with General Collective please contact us today.