Ponsonby Central Winter Market | Sunday 23 June 2024 | The Sapphire Room, Ponsonby Central, Ponsonby, Auckland

Collaborate with General Collective

Glasshouse Market

General Collective, established in 2014, delivers a range of up-scale markets, collaborates with businesses to deliver events, provides publicity and increased traffic to' premises, and hosts interactive pop-up shops within retail spaces.  

Our flagship, stand-alone event - General Collective Lifestyle & Design Market - has been held at the Auckland Showgrounds, and more recently Shed 10, two-three times per year with up to 380 stalls showcasing New Zealand-made or designed products, amazing street food vendors, and thousands of visitors. 

Ongoing collaborations and sought-after events have been established with a number of businesses and precincts including Ponsonby Central and Morningside Precinct.

General Collective has also delivered a range of one-off targeted events in a collaborative manner with Auckland Council (Panuku), New Zealand Fashion Week, SkyCity, Eden Park (Campbell & Co) and City Works Depot.  

With a background in event management spanning 40 + years collectively, Rose Barbarich and Sarah Langstone-Ross have a passion for delivering seamless events and activations ensuring a curated offering of vendors and a beautiful showcase for customers.

If you’re excited about a possible collaboration with General Collective, get in touch with us today.

Ponsonby Central

"General Collective started a relationship with Ponsonby Central, Auckland in 2015 that has continued to strengthen and expand.

They always include the perfect curation of vendors, attention to detail, and most importantly, they support unique and creative local businesses.

They have such a large and loyal following, it's not hard to see why." 

- Sarah Wickenden, Marketing Manager, Ponsonby Central

Milford Centre


Ongoing collaborations and sought-after markets and events have been created and delivered by General Collective for:

    Ponsonby Central
    • Ponsonby Central Market | Established 2015, Twice yearly
    Morningside Precinct
      • Glasshouse Market | Established 2018, Twice Yearly
      • Botanical Market | Established 2020, Twice Yearly

      Milford Centre

        • Milford Centre Market | 2020 - 2021 
        Ellerslie Business Association
          • Kids Market | 2016 - 2022, Annually
          GridAKL Generator
          • Generator Market | 2017 - 2019 

           Eden Park


          One-off targeted collaborative events & showcase projects have been delivered for:

          Kings Plant Barn

          • Instore & online designer showcase for the new concept store Kings Plant Barn Stonefields | 2022, 6 Month Showcase
          Auckland Council
            • Anniversary Weekend Markets at The Cloud 2021
            • Queens Birthday Whanau Festival at The Cloud 2021
            • Ambury Farm Day 2019
            Eden Park & Sky (Managed by Campbell & Co)
              • Eden Park Christmas Market 2020

              New Zealand Fashion Week

              • GC Connect at NZ Fashion Week 2018


              • SkyCity Christmas Markets 2020

              City Works Depot

              • City Works Christmas Market 2018

              If you’d like to showcase your brand to our highly-engaged following you can apply here.

              Ambury Farm Day


              We’re proud to provide a well-known and respected platform to showcase talented New Zealand creatives to engaged consumers.


              Our social following is predominately women sitting at 91% and men 8%.

              In-person events and pop-ups atrract a slightly more balanced audience with 70% woman and 30% men. These figures vary depending on the event type and target audience.

               Demographics & Statistics





              Social and Database

               * Figures correct at March 2022.

              VENDOR DATABASE

              Our vendor database includes 4,000+ makers, designers, and creatives from across New Zealand.

              Vendor Database

                For more information about collaborating with General Collective please contact us today.

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