The King's Birthday Market + Whānau Festival | Sunday 2 + Monday 3 June 2024 | The Cloud, Auckland

Frequently Asked Questions for Vendors

Ecology & Co at General Collective

  FAQs for Vendors Interested In Showcasing Their Brand With General Collective

What is General Collective, and what type of products do you showcase?

  • General Collective showcases talent from New Zealand's creative community through in-person events, markets, and social channels.
  • General Collective welcomes vendors who design, make, create, or curate high-quality homeware, artwork, jewellery, skincare, food, fashion, and more.
  • General Collective is not a platform for businesses who purely import and re-sell products. We're looking for products belonging to a brand, brands that can share an inspiring story. 
What are the benefits of joining General Collective as a vendor?
  • Joining General Collective offers several advantages (Showcase your brand with General Collective), including:
    • Boosting awareness of your brand.
    • Connecting with a wider audience and growing your customer/fan base.
    • Gaining valuable feedback and ideas for your brand.
    • Attracting potential retailers looking for wholesale opportunities.
    • Generating incredible sales.
    • Exposure and/or promotion through popular social media channels & a large email list.
    • Showcasing your brand on the General Collective online customer portal.
    • Building in-person relationships with visitors at market day events.
    • Connecting with a community of like-minded creatives through a dedicated vendor support group.
General Collective

How does General Collective select brands to showcase?

  • We review each application carefully to ensure a balance of high-quality products and brands.
  • When assessing applications, we consider:
    • Your story and passion for what you do.
    • How you believe you can contribute to General Collective events, and make a difference.
    • The fit of your brand with our audience (please refer to our customer demographics).
    • The quality of professional product photography - this is your chance to really sell your brand and products visually.  
    • Your plan for creating an outstanding product display.
    • For competitive categories like jewellery, soap, & candles, we look for what sets your business apart from the rest.
How competitive is the application process?
  • Due to the popularity of General Collective markets, we often receive more applications than we have physical space for. While we strive to showcase a diverse range of vendors, not everyone who applies can be accepted. It's essential to make your application shine for the best chance of being selected.
The Joy Make Club at General Collective
    Where can I find more information and apply to become a vendor?
    • You can find detailed information on showcasing your brand with General Collective here.
    • Access the vendor portal for the online application for each event. 
    What is the cost associated with becoming a vendor at General Collective markets?
    • Stall pricing starts from $135 + GST and varies based on the type of event and location.
    • For specific information about stall pricing, stall sizes, and any additional costs and options, refer to the individual application for each event on our vendor portal.
    Dirty International
      How can I stay updated on General Collective events & announcements?
      • Check out our event line up & What's On here.
      • To stay informed about upcoming events, applications opening, & announcements, create a profile for your biz/brand on our vendor portal, & follow us on our social media channels (Facebook & Instagram).
      Can I apply as a food vendor, and are there specific requirements for food-related businesses?
      • Yes, we welcome food vendors at the General Collective Lifestyle & Design Market and the General Collective Kids Market, & for special events.
      • Our boutique markets - Glasshouse Market & Ponsonby Cental Market - don't allow for vendors to serve food prepared onsite, for consumption at the event.  Food vendors offering baked goods or similar, or those intended to take home, may be considered after reviewing the application.
      • Please ensure to provide details of your food offering in your application and include photos, each with a title & brief description.
      • Food-related businesses must comply with all relevant food safety regulations
      • Food certificates/grades must be loaded onto your profile in the vendor portal at time of application. 
      • Food providers for the General Collective Lifestyle & Design Market at Auckland Showgrounds must hold a minimum of $5 million public liability.
      Koko Body
      Are there any restrictions on the geographic location of vendors?
        • General Collective primarily showcases New Zealand-based talent and small businesses. 
        • There is no restriction on geographic location within New Zealand and we regularly welcome vendors from across both north and south islands.
        • Overseas applicants will be reviewed on a case-by-case basis.
        • Please include your location information in your application.

        What is your cancellation policy?

        • The cancellation policy is outlined in our Terms & Conditions, found here.
        Tides Out Maps

        How can I contact General Collective if I have additional questions?

        • For further inquiries or assistance, you can contact Sarah or Rose here.
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